What should a tradie check on their Google Business Profile?

Written by the EasyDone team. Last checked 10 October 2026.

It's 7.40 on a Saturday morning in Kalamunda and Tash Pereira is on the sideline at junior netball when her apprentice texts. "Some bloke just rang the old work mobile about a smashed sliding door in Mundaring. Reckons he got the number off Google. Want me to quote it?"

The old work mobile. The one she handed to Kyle when she got a new number last winter. The one still sitting on her Google Business Profile eight months later, sending glass jobs to a nineteen-year-old who is, right now, at the footy.

Tash runs Hilltop Glass & Screens: three people, two utes, a lot of shower screens and the odd shopfront. She's brilliant at glass. She hasn't thought about her Google profile once since the day she set it up.

If that sounds familiar, good news. Fixing your Google profile is a cuppa job, not a project. Here's the check we'd run on Tash's, in the order that actually matters.

Does the number on Google actually ring you?

Start here, because nothing else counts if the phone goes to the wrong pocket. Open your listing on your phone the way a customer sees it, not in the management screen. Tap the number. Tap the website link. Read the business name and main category like you've never heard of yourself.

Google wants your real-world business name, not "Hilltop Glass Shower Screens Splashbacks Perth Hills Cheap".¹ Stuffing the name with keywords breaks its rules, and it looks a bit desperate anyway. Services go where the services go.

Fix things in this order: wrong phone, wrong website, wrong services, then everything else. A missing full stop can wait. A number that rings your apprentice can't.

Then write a one-page cheat sheet: the official name, phone, email, website, services and suburbs. Whoever touches the listing or the website works from that sheet and nothing else. Tash's lives on the fridge in the shed, next to the glass rack.

Should your home address be on Google?

Only if customers actually come to you. Google treats a shopfront people walk into differently from a business that drives to the customer, and it has separate service-area settings for the second lot.²

Tash cuts glass in a shed behind her house. Nobody's meant to rock up there, so her street address stays hidden and her service area does the talking: the hills, the eastern suburbs, Midland and out to Mundaring.

Be honest about the edges. Write down the suburbs you'll happily drive to for a single shower screen, and keep the big jobs you'd travel further for separate. Otherwise the first five minutes of every call is you explaining why your website was a bit optimistic about Rockingham.

Our service-area page guide turns that list into website words that answer the one question every customer has: will you come out to me?

Do your hours match what happens when someone rings?

Your hours are a promise. "Open" means a human answers, or rings back quick smart. It doesn't mean the phone is somewhere in the ute under a pile of hi-vis.

Check your normal hours, then check the next public holiday. Google has special-hours settings for exactly this.³ Use them, and put the same notice on your website so the two agree.

Give one person the job of taking the holiday notice down afterwards. A Christmas closure message still up in March has personality, just not the kind you were after.

Which photos actually win you work?

Your own. A finished frameless shower screen in a real Bassendean bathroom beats a stock photo of a stranger in a hard hat holding a spanner he's clearly never used. Show what you fitted, what it replaced and what the customer needed.

Use photos you've got permission for. Check for house numbers, kids, paperwork on the bench and anyone who didn't sign up to be famous.

Then read the service list beside the photos. Do you still do security doors? Is that gorgeous shopfront typical, or a once-a-year job? Customers believe what they see, so make sure it's what you'll actually turn up and do.

Those same photos are gold for your website. Turn a good job into a case study and it keeps selling for years, instead of dying quietly in your camera roll.

How do you ask for reviews without being weird about it?

Ask everyone, nicely, and send them the review link Google gives you.⁴ One short message, the same day the job's done, while they're still admiring the new shower.

Don't offer a discount for a review, and don't send only the happy customers to Google while the grumpy ones get a private form. Google bans both.⁵ Besides, a few honest grumbles among the praise reads a lot more real than a suspicious wall of perfect fives.

Pick one person to read new reviews and reply. Take private job details offline. And if three reviews in a row mention the same thing, say glass dust left in the grout, fix the clean-up, not just the reply.

Where does EasyDone Studio come in?

Here's the bit most Google checklists skip. A tidy Google listing that sends people to a tired website is a nice sign pointing at a locked door. Google gets you the click. Your website gets you the phone call.

Yeah, we make EasyDone Studio, so we're biased. Here's why we reckon it earns its spot.

Studio builds your website from your business details, then you edit every page, word and photo yourself and show off your jobs as case studies, on every plan, Free included.⁶ Website Plus adds AI writing help, so Tash can turn "frameless screen, Bassendean, old one shattered" into a proper case study in the time it takes the kettle to boil.⁶

Growth is where Studio does the boring stuff for you: SEO, ongoing website checks, competitor research for search, Agent Optimisation so AI assistants understand what you do and where, and review request workflows that send happy customers your review link while the job's still fresh.⁶ You choose whether each job just runs or waits for you to check it first.

One honest limit: your Google profile itself stays in your hands. Studio looks after the website and the search work around it, and the Google sign-in and edits are yours.

What's in each plan is laid out on the pricing page, in plain numbers.

How will you know it worked?

Ring yourself. Seriously. Open the public listing, tap the number, follow the website link and check the website says the same thing Google does. If a change is still waiting on Google's review, note it and check again next week.

Google says local results come down to relevance, distance and prominence.⁷ Nobody can promise you top spot, and anyone who does is selling something. What you can do is make sure the people who find you get the right number, the right suburbs and the right idea of what you do.

Then ask whoever answers the phone what callers keep getting wrong. Wrong suburb, wrong service, wrong expectation: those are your next fixes. Fold them into a monthly local search check and they stay fixed.

So how did Tash go?

Twenty minutes on the Sunday arvo. New number on Google, home address hidden, the service area cut back to where she actually drives, last year's Christmas notice finally gone, and six real job photos up. Kyle got his phone back to himself.

The Mundaring sliding door? She rang the bloke back first thing Monday, quoted it on the spot and had it fitted by Wednesday.

Your turn. Grab your phone, find yourself on Google and ring the number. If the website it sends people to isn't pulling its weight, see what EasyDone Studio builds for your business, with your services, your suburbs and your work. One cuppa, and nobody's apprentice quoting your jobs.

Researched and written with AI for EasyDone Studio. Every figure links to the source it came from.